Brands and marketers competing to engage content-hungry consumers need to be creative in the strategies they deploy to appeal to viewers, especially in an age of ad-blocking technology.
Working with eye square, Teads used eye-tracking software to analyse some of the biggest mobile video formats in the market at the moment, looking at key KPI’s including brand recognition, recall, engagement and brand recognition.
SPIR is a professional association active in the field of internet advertising since 2000. The membership base of the association currently has a total of 50 members. Alongside operating integrated, widely respected research into visitor numbers and sociodemographic profiling of internet visitors via NetMonitor, it also implements an internet advertising monitoring project, AdMonitoring, and the IAC professional conference on internet marketing, and provides expert analysis of internet market development in the Czech Republic.