Position of SPIR concerning the proposed Regulation on Privacy and Electronic Communications (ePrivacy)
IAB Europe Press release: European ad industry releases new data about powerful economic benefits across the EU delivered by advertising
Buy-side and sell-side digital video advertising strategies mature as measurement evolves towards branding KPIs and away from the click, the first IAB Europe Attitudes to Digital Video Advertising survey reveals.
Brands and marketers competing to engage content-hungry consumers need to be creative in the strategies they deploy to appeal to viewers, especially in an age of ad-blocking technology.
Working with eye square, Teads used eye-tracking software to analyse some of the biggest mobile video formats in the market at the moment, looking at key KPI’s including brand recognition, recall, engagement and brand recognition.