GDPR a ePrivacy
Following on from a successful delegation visit of Austrian representatives in September, on 10 October, IAB Europe facilitated meetings of its Czech national association, SPIR, with MEPs from the Czech Republic.
GDPR a ePrivacy
IAB Europe regrets today’s decision by the European Parliament’s Committee on Civil Liberties, Justice and Home Affairs (LIBE) to back amendments that would force news and other European websites to provide their content for free.
Online advertising grew 12.2% in 2016 to €41.8bn establishing itself as the dominant advertising medium in Europe.
IAB Europe position paper on an ePrivacy Regulation
There is hysteria about online advertising in Brussels these days. The mood risks ushering in new rules on electronic privacy that will penalise European citizens – and potentially European democracy – in unexpected ways.
Position of SPIR concerning the proposed Regulation on Privacy and Electronic Communications (ePrivacy)
In general, SPIR supports the aim of the proposed Regulation, i.e. ensuring the privacy of internet users. However, the tools used to achieve this aim must be proportionate, taking into consideration the interests of all the stakeholders.
Last year the volume of internet advertising reached almost CZK 20 billion in ratecard prices. Compared to 2015, this represents a 31 per cent growth.
The Interactive Advertising Bureau Europe (IAB Europe) is dismayed by the European Commission’s proposal for a new ePrivacy Regulation, the next iteration of the infamous cookie law.
IAB Europe Press release: European ad industry releases new data about powerful economic benefits across the EU delivered by advertising
At the time when advertising is under increased regulatory scrutiny across the continent, the EU-wide research finds that every Euro spent on advertising powers a seven-fold boost to the gross domestic product (GDP), while encouraging innovation, supporting employment and helping to fund vital services.
Buy-side and sell-side digital video advertising strategies mature as measurement evolves towards branding KPIs and away from the click, the first IAB Europe Attitudes to Digital Video Advertising survey reveals.