Archive of news SPIR
SPIR is participating on the international IAB Mediascope survey
SPIR takes part in the international research project Mediascope organized by IAB Europe. Mediascope is an extensive research focused on media consumption patterns at total population level in online, radio, TV, mobile, newspapers and magazines and a deep dive into digital media consumption and e-commerce.
View full messageInternet Advertising to Keep on Growing in 2012
Investments in online advertising continued to grow last year, with display and performance-based advertising as the most popular forms again. In 2011 the internet brought in nearly CZK 9 billion in total from domestic advertisers. For 2012 we expect a 15% year-on-year growth. According to an advertising performance survey carried out by the Factum Invenio independent research agency for the Association of Internet Advertising (SPIR), the share of the internet as a media type exceeded 14% of the total advertising investments in the Czech Republic in 2011, placing third behind television and press.
View full messageInternet Advertising Reports 7.7 billion Czech Crown Expenditures for Last Year 2010
Total internet expenditures by domestic advertisers in 2010 was 7.7 billion Czech crowns. For 2011, internet media operators estimate a 24% rise in expenditures compared to last year. In the form of display advertising, advertisers invested over 4.5 billion Czech crowns last year, and 985 million Czech crowns into catalog advertising in gross. In PPC systems, (pay-per-click, performance marketing), advertisers spent almost 2.2 billion Czech crowns in net-net prices. Internet as a media type thus achieved a nearly 13% share of overall investments into advertising for 2010, and was in third place behind television and print media. The results come from research surveys realized by Factum Invenio, a market research agency, for the Association of Internet advertising (SPIR).
View full messageSPIR Announces Tender for Measurement of Czech Internet
The Czech Internet Advertising Association (SPIR) today released a Request for Proposals for another wave of Czech internet audience measurement. The purpose is to carry out an independent and audited measurement, which, to be brief, should answer two basic questions: How many people in the Czech Republic visit internet pages, and what kind of people are they. Applicants will have time until the end of September to prepare proposals, and the selection of the most suitable candidate will be held in the Fall. The chosen applicant should begin preparations for measurement at the start of the new year. The current wave of the project, which is traditionally contracted for 3 years, ends in the summer of the next year.
View full messageSPIR Publishes First Data of Digital Video Consumption
The Czech Association of Internet Advertising (SPIR) has published the first public data of the visitation of so-called multimedia content on the internet, i.e. the watching frequency of stream video and the consumption of flash games. These are the first analytical findings about the actual number of users, the amount of played material, and the view time spent on the internet media. The largest amount of people follow video productions on the Stream.cz video server, and the greatest amount of time on average is spent by users playing flash games by Geewa corporation.
View full messageSPIR has Changed:Grand Relaunch
Press Release, PRAGUE, 10 June 2010 – SPIR has Changed: Grand Relaunch June’s general meeting of the Internet Advertising Association (SPIR) brought about a major change to the internal regulations, which should reflect current development of the internet advertising and content market. The changes concern conditions of membership and the structure, as well as greater openness and responsiveness of SPIR. Last but not least, the general meeting set the regulations for the level individual members will have in deciding about the future of SPIR.
View full messageInternet advertising reports CZK 6.4bn for last year
In 2009, the internet collected a total of CZK 6.4bn from Czech advertisers. For 2010, operators of internet media are estimating year-on-year growth of over 17%. In terms of display advertisements, advertisers last year invested over CZK 4bn in internet and in catalogue advertising CZK 786m in list (gross) prices. In PPC systems (pay-per-click, performance advertising), advertisers spent almost CZK 1.6bn in real (net net) prices. The internet share as media type therefore reached almost 10% for overall investment in advertising for 2009 in the Czech Republic, and is in third place immediately behind television and print media. This arises from research implemented by the independent research agency Factum Invenio (FI) for the Internet Advertising Association (SPIR).
View full messageInternet advertising announces 5 billion crowns for last year
In 2008, the Internet collected a total of 5 billion crowns from Czech advertisers and internet media operators estimate a year-on-year growth of almost 26% for this year. Within the area of banner advertising, advertisers last year invested 3.3 billion crowns in the internet, in search advertising 1 billion crowns, and in directory advertising 0.75 billion crowns in the list prices (gross). The internet’s share as a media type thus reached almost 9% of the total investments in advertising for 2008 in the Czech Republic, and is in third place right behind television and print media. This is information learnt from research implemented by the independent research agency Factum Invenio for the Internet Advertising Association (SPIR).
View full messageSPIR has elected new management
At the last meeting of the Executive Board of the Internet Advertising Association, its new Chairman, Ján Simkanič from the company Internet Info, and Vice-Chairman, Tomáš Řehák from OMD Czech, were elected. The election followed last June’s General Assembly of the Association, at which the participants elected a new composition of the SPIR Executive Board for the next term.
View full messageAdvertisers are anticipating a growth in Internet advertising this year
In 2007, 93 % of Czech companies used Internet advertising, mostly in the form of product campaign. The most frequently used format was banners or key words, and also text advertisements. Among the most important factors influencing further investments into Internet advertising are measurability of campaigns, their precise targeting and the reachability of specific target groups of customers. These are the key conclusions of the Internet Advertising Drivers marketing research, executed exclusively for the Internet Advertising Association by the Mediaresearch research agency.
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