A Confederation of Industry of the Czech Republic and SPIR's letter sent on March 13, 2018 to the president Juncker and other recipients regarding the platform to business relationship.
Last year the volume of internet advertising exceeded CZK 23 billion. Compared to 2016, this represents growth of 18 per cent caused, in absolute figures, primarily by display and search advertising. The highest relative growth was achieved by search advertising (+ 26 per cent), while classified and directories increased by 17 per cent and display advertising by 16 per cent. From the viewpoint of the manner of advertising space purchase the programmatic purchase of display advertising increased by 20 per cent, 68 per cent out of which was RTB.
GDPR a ePrivacy
Following on from a successful delegation visit of Austrian representatives in September, on 10 October, IAB Europe facilitated meetings of its Czech national association, SPIR, with MEPs from the Czech Republic.
GDPR a ePrivacy
IAB Europe regrets today’s decision by the European Parliament’s Committee on Civil Liberties, Justice and Home Affairs (LIBE) to back amendments that would force news and other European websites to provide their content for free.
The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of 2015 by the Interactive Advertising Bureau Europe (IAB Europe), the European Association of Communications Agencies (EACA) and the World Federation of Advertisers (WFA), announced the launch of a comprehensive European Viewability Certification Framework.
Online advertising grew 12.2% in 2016 to €41.8bn establishing itself as the dominant advertising medium in Europe.
IAB Europe position paper on an ePrivacy Regulation
Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe
The Coalition for Better Ads today released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets.
There is hysteria about online advertising in Brussels these days. The mood risks ushering in new rules on electronic privacy that will penalise European citizens – and potentially European democracy – in unexpected ways.
Position of SPIR concerning the proposed Regulation on Privacy and Electronic Communications (ePrivacy)
In general, SPIR supports the aim of the proposed Regulation, i.e. ensuring the privacy of internet users. However, the tools used to achieve this aim must be proportionate, taking into consideration the interests of all the stakeholders.