SPIR has Changed:Grand Relaunch
Press Release, PRAGUE, 10 June 2010 – SPIR has Changed: Grand Relaunch
June’s general meeting of the Internet Advertising Association (SPIR) brought about a major change to the internal regulations, which should reflect current development of the internet advertising and content market. The changes concern conditions of membership and the structure, as well as greater openness and responsiveness of SPIR. Last but not least, the general meeting set the regulations for the level individual members will have in deciding about the future of SPIR.It is not just new technologies extending the reach of the internet and changing its coverage. “In recent years, the internet environment has changed significantly and it was necessary to react to these changes. We are trying to open SPIR to new types of subjects appearing on the market. It was also necessary to increase the flexibility of decision-making, for example with increasingly greater collaboration with the authorities. So I am glad that the proposed solution met with an absolute majority acceptance from the membership base,” commented Ján Simkanič, existing chairman of the SPIR Executive Board, on the changes adopted.
Members of the Association have dissolved SPIR sections (advertisers and media) because they no longer meet the requirements of current membership applicants, who are no longer just from those groups by far. “So that we meet the requests of new members who want to participate in management of SPIR, we have extended the number of members of the Executive Board to 15 and newly set up an institute of the presidium,” explains Kateřina Hrubešová, Executive Director of SPIR, about the changes. A presidium made up of two vice chairs and a chair will have an organizational and representative role, and together with the director will ensure the operational running of the Association. The Control Committee has been newly added as well, its task to examine the cash flow of the Association.
Another change which was adopted at this year’s general meeting is the change in individual members’ voting rights. The number of votes for each member depends on the amount of total payments to SPIR, i.e. depending on the amounts contributed to the financial running of this organization, a subject gets one to three votes. “I must praise the constructive approach of all SPIR members, because they understood it is time for a change and sometimes they subordinated their own interests to the interests of market development and the association. The internet market has therefore confirmed its ability once again to make decisions regarding fundamental issues, despite there being over sixty of us,” adds Hrubešová.
At the end of the meeting, elections took place for the Control Committee and the SPIR Executive Board, which will select its presidium at its first meeting.
The following are now members of the SPIR Executive Board:
Petr Bednář (Mladá fronta)
Milan Beneda (IMC International)
David Beška (Sanoma Magazines Praha)
Tomáš Búřil (Centrum Holdings)
Michal Heisig (Seznam.cz)
Michaela Charvátová (Ringier ČR)
Dalibor Kačmář (Microsoft)
Pavel Krbec (CET 21)
Tomáš Mátl (Vodafone)
Petr Melničuk (Initiative Media Prague)
Petr Nešpůrek (Mediaedge:cia Czech republic)
Jiří Otevřel (MAFRA)
Tomáš Řehák (OMD Czech)
Ján Simkanič (Internet Info)
Petr Struna (Starcom MediaVest Group)
The following are now members of the Control Committee:
Andrea Janigová (OMD Czech)
Ondřej Raška (AdMarket.cz)
Ondřej Turek (Media House)
SPIR (www.spir.cz ) is a professional association active in the field of internet advertising since 2000. The membership base of the association currently has a total of 63 members. Alongside operating integrated, widely respected research into visitor numbers and sociodemographic profiling of internet visitors via NetMonitor, it also implements an internet advertising monitoring project, AdMonitoring, and the IAC professional conference on internet marketing, and provides expert analysis of internet market development in the Czech Republic.
For further information call:
Kateřina Hrubešová
Chief Executive of SPIR
Tel: 224 251 250, 777 306 151
email: katerina.hrubesova@spir.cz
Jitka Černá
Marketing & Event Manager
Tel: 224 251 250, 777 151 482
email: jitka.cerna@spir.cz
