Last year the volume of internet advertising exceeded CZK 23 billion. Compared to 2016, this represents growth of 18 per cent caused, in absolute figures, primarily by display and search advertising. The highest relative growth was achieved by search advertising (+ 26 per cent), while classified and directories increased by 17 per cent and display advertising by 16 per cent. From the viewpoint of the manner of advertising space purchase the programmatic purchase of display advertising increased by 20 per cent, 68 per cent out of which was RTB.
In March 2017 SPIR joined the European Cloud Alliance (ECA) whose aim is to promote safe and efficient use of the cloud in Europe. ECA brings together businesses across the cloud value chain to promote the advantages of the cloud, and to provide an authoritative voice on cloud-related policy issues.
Following on from a successful delegation visit of Austrian representatives in September, on 10 October, IAB Europe facilitated meetings of its Czech national association, SPIR, with MEPs from the Czech Republic.
IAB Europe regrets today’s decision by the European Parliament’s Committee on Civil Liberties, Justice and Home Affairs (LIBE) to back amendments that would force news and other European websites to provide their content for free.
Online advertising grew 12.2% in 2016 to €41.8bn establishing itself as the dominant advertising medium in Europe.
IAB Europe position paper on an ePrivacy Regulation
There is hysteria about online advertising in Brussels these days. The mood risks ushering in new rules on electronic privacy that will penalise European citizens – and potentially European democracy – in unexpected ways.
Position of SPIR concerning the proposed Regulation on Privacy and Electronic Communications (ePrivacy)
In general, SPIR supports the aim of the proposed Regulation, i.e. ensuring the privacy of internet users. However, the tools used to achieve this aim must be proportionate, taking into consideration the interests of all the stakeholders.
Last year the volume of internet advertising reached almost CZK 20 billion in ratecard prices. Compared to 2015, this represents a 31 per cent growth.
The Interactive Advertising Bureau Europe (IAB Europe) is dismayed by the European Commission’s proposal for a new ePrivacy Regulation, the next iteration of the infamous cookie law.